Top 5 Hasbro Games Apps Performance in Brazil, Q1 2022

In the first quarter of 2022, the top five Hasbro games on a unified platform in Brazil exhibited diverse trends in weekly downloads, revenue, and active users. Let's delve into the performance of these popular titles.

PJ Masks™: Hero Academy from Scary Beasties Ltd saw its weekly downloads peak at around 52.4K in early January, gradually declining to approximately 10.2K by the end of March. Weekly revenue for the game fluctuated, peaking at $119 in the first week of January and then decreasing to $34 by the last week of March. The game had a high of about 90.6K weekly active users in late January, which dropped steadily to around 35.1K by the end of the quarter.

PJ Masks™: Moonlight Heroes, also by Scary Beasties Ltd, experienced a consistent decline in weekly downloads, starting from 42.2K in late January and ending at about 20.5K in the last week of March. Revenue trends for this game remained relatively low, with a peak of $52 in late February. The game's weekly active users showed a downward trend, starting from approximately 218.3K in late January to around 168.4K by the end of March.

Epic Prankster: Hide and shoot by HOMA GAMES had a notable peak in weekly downloads at around 44.8K in early February, which then declined to approximately 18.5K by the end of March. The game's weekly revenue showed some fluctuations, peaking at $138 in late December and settling at $53 by the end of March. Weekly active users saw a significant drop from about 73.1K in late December to just 325 by the end of March.

Ricky Zoom™ from Entertainment One maintained relatively stable weekly downloads, peaking at approximately 20.5K in early March and ending the quarter with around 16K. Weekly revenue remained low, with minor fluctuations, peaking at $16 in mid-January. The game saw a steady increase in weekly active users, starting at around 24.9K in late December and reaching approximately 32.5K by early March, before slightly declining to around 25.7K by the end of March.

Peppa Pig: Polly Parrot, also by Entertainment One, had a notable peak in weekly downloads at about 50.5K in late December, which then saw a decline to around 12.2K by the end of March. The game's weekly active users followed a similar trend, starting at approximately 70K in late December and ending the quarter at around 32.6K.

These insights are based on data from Sensor Tower. For more detailed analysis and trends, visit Sensor Tower's platform.